Analog Football
COMPANY
Analog Football
ROLE
UX Design
INDUSTRY
Entertainment and Media
YEAR
2025
SCOPE
Discovery to delivery
In a hyper-polished digital world, Analog Football stands out with raw soul.
🏁 Analog Football is the first media platform fully dedicated to analog photography and football. A unique vision far from the glossy mainstream, capturing raw emotions from pitchside to playgrounds. Their goal: celebrate the popular and aesthetic side of football through authentic analog shots.
❌ But their Wix website? Offside.
Unclear navigation, weak storytelling, clunky UX. The digital experience didn’t do justice to the brand’s unique perspective and didn’t reflect their strong editorial identity nor their visual heritage
That’s where I stepped in : to lead a complete rebranding and redesign of their digital presence.
Build a user-centered, immersive and editorial website that brings Analog Football’s identity to life:
Define a strong art direction, both raw and refined
Restructure content for intuitive navigation
Showcase photo projects and community initiatives
Integrate a clean online store to sell their photobooks
Provide a contribution form for emerging photographers
All wrapped in a bold yet accessible design rooted in football and film.
🧠 Audit & Benchmark
Before kicking off, I studied the field : from UX audits to competitor benchmarks in photography, indie football, and editorial storytelling.
This helped highlight what to keep (visual authenticity, photographic depth) and what to improve (UX flow, information clarity, mobile optimization).
🗺️ Site architecture – Like a match line-up
I restructured the entire website based on 4 main categories:
Homepage: editorial manifesto and visuals projects
Community: past projects and a dedicated form for photographers to submit their work
Shop: dedicated to their book Champion mon frère + full purchase flow
About : the mission, the crew
🎞️ Art direction – A visual language of film & football
Inspired by darkrooms and dusty stadiums, I crafted a design language: a fresh visual identity, rooted in the analog universe.
Colors: muted, film-inspired tones (black, cream, white)
Typography: mix of editorial vilane for titles and clean vilane for content
Logo: slight refinement for better readability on screen
Every visual decision echoed the essence of analog storytelling.
Once the UX and visual system were validated, I built the entire website in Framer, combining powerful performance and full editorial flexibility for the Analog team :
High-speed performance,
Easy content updates through CMS,
Smooth transitions, mobile-first logic.
🖥️ Delivered pages:
Immersive Homepage: full-screen visuals, intro text, clear navigation
CMS Project : structured photo galleries with metadata and tags
Submit Form: for photographers to pitch their projects and exposed their films
Shop Page: direct purchase of the book with seamless UX
Custom 404 Page: designed like a forgotten frame, elegant yet useful
⚽ Final score – Where design meets passion
Analog Football now has a platform that reflects its core values: a niche, passionate, and stylish media, speaking to both football lovers and analog aficionados. The CMS architecture allows the team to grow organically.
Add new content formats (podcasts, interviews, video), and expand the shop with prints and analog gear.